Categorycourses Taught

International marketing (Unibero)

16/02/2008 0 By Rodrigo Cintra
Center Universit & aacute; rio Ibero-American (Unibero)
Course: International relations (7° per RIVER odo)
Discipline: International marketing (1°/2008)

Data

Conte & uacute; the

13/02

Features & ccedil; & atilde; the course and discussion & atilde; on the econ system & FLYING; Economic and underlies & ccedil; & atilde, the marketing

20/02

 Marketing – set & ccedil; & atilde, the

 

CASE: Aleda a global Brazilian brand– brands, internationalization & ccedil; & atilde, the, extensive & atilde; or, innovation & ccedil; & atilde, the, entrepreneurship

27/02

N & HAND be the á class (aus & ecirc; teacher INSTANCE)

5/03

Structure of Marketing – vari & aacute; veis

 

CASE: S & Crematorium Metropolitan atilde; Jo & atilde; or– service & ccedil, the, innovation & ccedil; & atilde, the, value, compound marketing

12/03

Strategy & eacute; gies Marketing

 

CASE: Starbucks – entrepreneurship and strategy & eacute; marketing gies

19/03

Easter (n & HAND H á class) – CONFIRM

26/03

Strategy & eacute; gies Commercial

 

CASE: Solofertil – an á marketing strategy and lysis & eacute; gies sales

2/04

The market

 

CASE: Dior – luxury market, repositioning, luxury consumer, strategy & eacute; gies and values ​​& ccedil; & atilde; that of luxury brands

9/04

 The product

 

CASE: Embraer– product management and development projects

16/04

The Consumer

 

CASE: Samsung – a & ccedil; & otilde, is marketing, concept store, point of sale (VAT), interaction & ccedil; & atilde, with the consumer

23/04

Determines & ccedil; & atilde; that of pre & ccedil; international

 

CASE: Coinpar – distributes & ccedil; & atilde, the, neg & oacute; international heats, exports & ccedil; & atilde, the, value chain, internationalization & ccedil; & atilde, the companies, international marketing channels.

30/04

The Marketing Plan

 

CASE: Bradesco: Projeto Nikkei – management & atilde, the opera & ccedil; & otilde; es, internationalization & ccedil; & atilde, the, & ccedil alliance; a layer & eacute; cal

7/05

Guides & ccedil; & atilde; the & to work out ccedil; & atilde; the cases (groups 1 e 2)

14/05

Guides & ccedil; & atilde; the & to work out ccedil; & atilde; the cases (groups 3 e 4)

21/05

Features & ccedil; & atilde; the Cases

groups 1 e 2

28/05

Features & ccedil; & atilde; the Cases

groups 3 e 4

4/06

Final Test

11/06

Evidence of view

18/06

Proof Second Call

25/06

Closure

About The Author

Post-doctorate in Territorial Competitiveness and Creative Industries, by Dinâmia - Center for the Study of Socioeconomic Change, of Sciences of the Institute of Labor and Enterprise (ISCTE, Lisboa, Portugal). PhD in International Relations from the University of Brasilia (2007); Master in Political Science from the University of São Paulo (2001); and a degree in International Relations from the Catholic University of São Paulo (1998). Academic Director of ESPM-SP graduation and Head of International Office.

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