ALCA, despite the rest

It is known that today's world, marked by growing economic-productive interdependence and the consolidation of large global groups, requires a great effort on the part of those who do not want to be swallowed. Increased productivity, diversification of the consumer market and deepening of P&D became fundamental points to be achieved. What is important to highlight at this point is that this is all independent of the discussion on the FTAA, or better, this is what depends on that.
This makes us turn our focus to the domestic sphere.. Those who work with prospecting for international markets or with the internationalization of companies know how difficult it is to break through a set of barriers within the companies themselves or to outline action strategies in an uncertain domestic scenario..
The lack of knowledge/practice of business directors with international commercial dynamics causes them to avoid the international market or, at least, protect yourself as much as possible, bureaucratizing and centralizing decision-making processes that should be characterized by dynamicity. The fear of operating in a distant and unknown market adds to the complexity of export logistics decisions (from transportation to payment) and the perception of an excessively competitive international market.
Once these problems have been overcome, the question of domestic uncertainties arises. No international market, unlike domestic, contracts tend to have a more voluminous and medium-duration profile. The difficulty in establishing contractual parameters adds to the high costs of breakage and/or modifications, which implies the choice of parameters that will not necessarily be supported.
The main one of these obstacles is the exchange rate. Depending on its variation, companies can drastically increase their profits or be forced to continue operating at a loss. It is noteworthy that this problem is perceived by both Brazilian businesspeople and their peers abroad.
The conclusion we can draw from this is that the discussion about the FTAA must also include the current Brazilian production dynamics. More than just focusing on taxes and other trade barriers, the discussion must involve the economic model we want. It's not just about promoting or constraining productive sectors, It is also about stimulating the emergence of a new profile of Brazilian businessman, much more active and independent of the State, aware that risk is something inherent to any capitalist activity. In this sense, break with corporate conservatism, more than ideological choice, becomes a historical necessity.