Executives are trained to accumulate: knowledge, experience, achievements, contacts, results. This trajectory builds reputation and authority, but it also creates a silent heaviness: the difficulty of letting go. E, oftentimes, It is precisely what we cannot abandon that limits our next leap in growth.
In conversations with leaders from different sectors, I notice a curious pattern. Everyone knows what they need to learn to stay competitive — new technologies, new skills, new business models. But few can clearly answer the opposite question.: what do you need to unlearn?
Letting go can be harder than accumulating. It requires admitting that certain practices no longer serve, que algumas certezas se tornaram ultrapassadas e que decisões que funcionaram no passado hoje geram mais custos do que benefícios. Para muitos executivos, isso fere o ego. After all, como reconhecer que aquilo que um dia me fez brilhar agora precisa ser deixado para trás?
Mas é justamente aí que mora a chave da reinvenção. Empresas que se destacam não são aquelas que apenas correm atrás das últimas tendências, mas aquelas que têm coragem de questionar seus próprios modelos mentais e práticas consolidadas. Soltar, desapegar e desaprender criam espaço para experimentar novas possibilidades. É como abrir janelas numa sala abafada: de repente, entra ar fresco, novas ideias circulam e o que parecia estagnado ganha vitalidade.
In the course I teach on the topic, We work on tools that help executives make this move in a structured way. One of them is the Obsolescence Radar, that invites leaders to map processes, policies and metrics that no longer deliver value, but which remain untouched within the organization. This simple exercise often reveals “invisible elephants” — those practices that everyone knows get in the way., but no one dares to question.
If you want to try one small step now, do the following: List three activities that take up your team's time and honestly ask yourself if they still contribute to the business's strategic objectives. If the answer is “no”, Maybe it's time to unlearn this habit and make room for the new.
In the end, growing is not just about adding more things to your repertoire. It's also about having the courage to let go of what no longer serves you.. Executives who understand this not only lead better, but build more agile companies, innovative and prepared for the future.
The question that remains is: what you need to let go of to grow?
Find out more about the course The power to unlearn In a world in which what brought success yesterday may be exactly what limits tomorrow, leaders need more than learning: They need to have the courage to unlearn. The course The power to unlearn It is a practical immersion of 6 a 8 hours for executives who want to review certainties, rethink strategies and transform the unlearning into an innovation engine and competitive advantage.
