The middle class that does not think like middle class

Brazil is living a moment of consolidation of economic trends that are slowly changing in a structural way the division of incomes and own economic dynamics of the country. A direct consequence of this process is to change the socio-political structure. With this, We have a middle class growing, but that is not able to act as middle class, except in terms of consumption.

It is now considered as part of the middle class people who have a household income ranging from R $ R $ 1530aos 5100. In absolute figures, it means something around 95 million Brazilians, or, almost half of the population.

The group is strong and has grown steadily. Increasingly able to access material goods and information. To get an idea, 84% of all middle class now has cell phone, on the other hand, when it comes to newspapers and news magazines readings, success is much lower. Communication and unstructured information, thereby, end up gaining more weight than the structured and focused information to making positions.

Contrary to what can be perceived with respect to people who are part of the wealthier classes, a member of the middle class is more concerned about "inclusion". While the former seek exclusivity, differentiation, affirmation, they are more concerned about getting part of a "new" world consumption. For these people, change the world, shape it according to their own values ​​is not part of everyday reality. The world is there ready, and its only major flaw is not easily accessible to all.

The idea becomes first gaining access to desired goods and materials, after, show that succeeded in achieving these goods. This second action, the show, It is usually made in terms of copies and repeats rituals. the smell (?) a cork from a low-quality wine to use a brand of clothing that makes references to an absolutely unknown place, what matters is to do as everyone else.

In itself these actions are not recrimináveis. People are free to act the way they utter (within the limits of the law and ethics). The problem, and what is happening with increasing intensity in Brazil, It is when the middle class starts to gain in political strength and, a second stage, ideological. With this, the way it operates exceeds the logic of consumption and also changes to the political and social logics.

A quick look at the offer of coletênea we have for the October elections shows the weakness of the political process. Then, when we look more closely at those who are most likely to effectively win, easily perceive that are apens empty icons of a society that is not concerned with leaders or rulers, but with the entertainment show.

The comprotamento increasingly expansive middle class eventually solidify a power of a group is not known group. Difficulties to access the material world, You can not do more than reproduce the logic of the need to maintain this difficulty. After all, do not just take, You need to show that you have.

Posted in Review Author – September 2010 (www.revistaautor.com)