Internationalization course of Companies

MundoRI promotion

City: Sao Paulo
Local: La Residence Paulista – Alameda Jau, 1606 – Gardens – Near Subway Consolation.
Data: 23 e 24 July 2011
Schedule: 0900 pm to 17:00

Investment:
–In view: (with 10% Discount) – 1 x R$649,00
-installment 2x: (with 5% Discount) – 2 x R$342,50

Form of payment:
– Bank slip

Descriptive
The Internationalization Course of Business aims to enable people and businesses in the techniques and practices of private international negotiation.

objective
Introduce participants to the main elements that should be considered when building a strategy of small and medium enterprises internationalization (marketing, business structures, access to markets). Discuss and identify the most appropriate internationalization strategies for each type of company (strategies, channels and modalities).

Programming
Internationalization of Companies
Workload: 16 class hours

i) international marketing
– Concepts and definitions (target market ; consumer; satisfaction)

ii) marketing structure
– value chains
– client attraction
– Brand

iii) Basis for internationalization
– Standardization and adaptation
– Strategies (competitive, growth)

iv) internationalization strategies
– Selection of markets
– Risk analysis
– Resources

v) International marketing strategies
– brands
– sales systems

we) export arrangements
– direct and indirect export
– Trading

vii) international marketing input channels
– Distribution channels
– agency
– Other modalities

viii) Formation of export prices
– costs incurred
– price structure

ix) Case Study

COORDINATOR
Prof. Dr. Rodrigo Cintra holds a degree in International Relations from PUC - SP (1998), MA in Political Science from USP (2001), PhD in International Relations from UNB (2007) and post-doctorate in Creative Industries and Territorial Competitiveness ISCTE, Lisbon, Portugal.

He is currently head of the Department of International Relations & Country Studies da ESPM –SP. He is CEO of Focus R. I. ” advisory & Consulting International Relations”, Advisory Board Member , former Vice President and former Research Director of the Chamber of Argentine-Brazilian Trade São Paulo.

CERTIFICATE
It will be awarded certificate issued by MundoRI courses for participants who have at least 80% attendance during the course.

CONTACT
MundoRI courses
phones: (11) 3711-4158 / (11) 2615-8180 / (11) 3081-4553 – from 9h to 18h
inscricoes@mundori.com

Comments:

1.0 In the absence of 'quorum’ the chosen option the participant may opt for other schedules and available courses or full refund of the amount paid;
2.0 In case of cancellation for any reason the participant must give written notice to the Coordination Course;

3.0 Cancellation
3.1 By MundoRI Courses, It will be returned 100% the amount paid. Notify you of cancellation 48 hours prior to the date scheduled for the beginning of the course. The refund will be credited within five business days;
3.2 by PARTICIPANT, It will be returned 80% the amount paid. The cancellation must be requested by email or phone, with 72 hours before the start of the course. After this time no refund of the amount paid. The refund will be credited within five business days;
3.3 The courses MundoRI not responsible for the repayment of amounts of air tickets and other mobility of students / participants.

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