Where are the entrepreneurs Colloridos?

Brazilian society was forged during the & uacute; last five s & eacute; glasses having as reference a pendulum motion presence MAKE-state: the presence MAKE-formal in the captaincies heredit & aacute; holiday & aggravate; implements & ccedil; & atilde; Dr. á stica arrival of fam & iacute; lia real; controlled centralism military & worse governments; unilateral opening Collor de Mello. Like this, what can be seen today & eacute; one inheritance & ccedil; sustained a relationship & ccedil; & atilde, the tense and paradoxical is between & ccedil, social and presence & ccedil; the State.

Perhaps one of the á areas in which this & eacute; more expl & iacute; quote & eacute; in the productive sector. The corporate business á rivers always remained very pr & oacute; next few State and, thus, They showed up now enemies of the state, when they accused of heavy and deturpador the smooth running of the economy, now understand it as the ideal partner to duty & aacute; run a good pol & iacute; tica industrial and give all the support necessary & aacute; rio & aggravate; s exports & ccedil; & otilde; es.

The opening econ & FLYING; uncontrolled mica Collor de Mello government is often read as a & ccedil; & atilde, the irrespons á vel of a megaloman & iacute president; steel. Strange to think that just the defense of the primacy of the din & acirc; & econ mica FLYING; mica about the game pol & iacute; tico made the corporate business á rivers defend a state more interventionist and protectionist. By placing a perspective hist & oacute; rich broader realize that the courage to face new worlds in search of wealth that was t & atilde; pr & oacute; would put the flags and inputs was lost and today we see s & atilde, the corporate business á rivers, mostly, T & ecirc; m afraid to explore new worlds assuming the risks inherent in such an undertaking.

As economy and pol & iacute; tica s & atilde; the faces of the same coin, really we want to modernize or pa & iacute; s, we must take both to modify the state structure and the macro-conception & ccedil; & atilde; what we should have on the thing p & uacute; Republic, as the mentality of the national business be it the mainspring-driving our development as one of its greatest obst á glasses.

In this sense, a first factor to be discussed & eacute; on the need for corporate business á rivers go to take risks without seeking prote & ccedil; & atilde; the total and unconditional State. When n & HAND their willingness to the slug in question & otilde; s exchange rate risk with, Patent leave a distrust MAKE-a both in pre & oacute; prion pa & iacute; s and in sustainability econ & FLYING, long-term medical. The concentrates & ccedil; & atilde; in the short-term goals establishes a din & acirc; & econ mica FLYING; mica and truncated dependent cont & iacute; intervention & ccedil naked; & otilde; s state.

H á which fetch a good hearty balanced & iacute; struck between econ development & FLYING; sustainable micro-a temporary protectionism & aacute; rio coordinated and implemented. In increased times of interdepend & ecirc; INSTANCE econ & FLYING; tamarin production should be very careful to n & atilde, the mistake a good pol & iacute; tica p & uacute; Republic with a tangle of the ccedil &; & otilde; es perpetuate the influ & ecirc; INSTANCE and desacumula & ccedil; & atilde ;O.

Some change & ccedil; intra-company also & eacute; m are made necessary á holiday. The growing international competition makes companies have to automate the process of innovation & ccedil; & atilde, the technological & oacute; gene and product development. The difficulty of this is á in n & atilde, the engaging a vision & atilde, the long-term to neg & oacute; estrus so that companies use more resources in an attempt to control the din & acirc; econ mica & FLYING; mica than actually in being trained to enter this din & acirc; mica.

Another important change MAKE-Brazilian in the required business culture refers & worse; search for a ger & ecirc; professional INSTANCE. This means assuming that the goal & uacute; last companies & eacute; the pursuit of profit, which should be limited only by Quest & otilde; s & eacute; optical and social (environment, Respect & aggravate; community in which it is, establishing a framework that respects the funcion á rivers). This need comes from pr & oacute; pria din & acirc; & econ mica FLYING; current mica whose motor shareholders; the company & n atilde, the should forget that shareholders decided to lend their reserves so that the company could develop. If these, among the thousands of possibility, They decided to invest in a company specifically, it must respond & aggravate; height.

Daily: At one extreme we have the Collor government, when the corporate business á rivers had to face the world (like it or not & atilde; the); on the other we have the Cardoso government, when the corporate business á rivers were swallowed up by the world (like it or not & atilde; the); the Lula government almost everything is still & aacute; to set, should choose: face the world or be swallowed (like it or not & atilde; the!).

Moral of the Hist & oacute; ria: In times of globalization & ccedil; & atilde, the, believe pa & iacute; s & eacute; invest in yourself.

& Quot; N & atilde; I can leave this subject as fair treatment depended entirely or our commitments or econ facts & FLYING; tamarins. The pol & iacute; tica to reduce Germany & aggravate; & atilde served each; the whole by generating & ccedil; & atilde, the; to degrade milh & otilde life; it is human beings, to deprive of happiness in one & ccedil; & atilde; the whole was to be odious and repulsive – even if poss & iacute; vel, even make us rich, even if n & atilde, the sow to decad & ecirc; INSTANCE in civilized life of Europe"
The consequences & uuml; & ecirc; ncias econ & FLYING; micas Peace – J. M. Keynes

Pol & iacute; tica

Now III – nº 29 / November 2003